Thrasio raises $750M more in equity for its Amazon roll-up play

It turns out buying up Amazon marketplace sellers is huge business at the moment, with VC firms flooding the market with money to consolidate the space. This seems somewhat odd given primarily the sellers are competing not only with similar products but also with Amazon itself, who happily moves into verticals that look as if they are profitable. There’s also the continued squeeze that Amazon puts on sellers via enforced terms to stay in the more lucrative areas of the Amazon website. Certainly, it doesn’t seem as if this is going to be a business model with a lot of long term survivors, so a good bit of this funding is going down the toilet.

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